Overview
Led the end-to-end UX evolution of IoT Security
Transformed a fast-moving product from UX debt to scalable design — aligning systems, workflows, and team culture.
Outcome
Generated $2M in revenue by redesigning the filter and search system
24% increase in usage rate
Filed 1 patent for innovation in data visualization interaction design
Got Promoted to Senior Designer
My role
End-to-end Product Design Lead
Stakeholders
Product Managers
Engineering Teams
UX Writers
Marketing Teams
Junior Designer
Timeline
Feb 2021 - Mar 2025 (4+ years)
What My Teammates Say
Real feedback from stakeholders
What I Walked Into — and Needed to Change
What Changed — and Why It Mattered
Improved the Product Experience
I transformed fragmented, widget-based pages into clear, workflow-driven experiences grounded in user research. By aligning design variations across the product and partnering closely with engineers, I helped bring consistency, clarity, and usability to the platform. I also led the design for all major features, shaping the core experience end-to-end.
What’s more…
Driving Component Alignment Across Products
I led cross-product alignment efforts to bring consistency to core UX patterns at Palo Alto Networks. For example, I initiated and drove the standardization of the filter/search experience across multiple products, including IoT Security, which previously had a standalone system. By collaborating with designers from other teams, we unified key components to ensure a more cohesive experience companywide.
Cultivated UX Thinking Across the Team
While working on alerts and vulnerability workflows, I pushed to reframe the problem—not just “adding information,” but redefining the entire user journey. I invited PMs and engineers into the design process through brainstorming sessions, voting exercises, and open discussions. I also interviewed users to deeply understand their workflows and iterated designs based on those insights.
Reflection on My 4+ Years with the IoT Team
Working with this team and company has been an incredibly rewarding experience. I’ve grown from a passionate junior designer into a senior designer with greater responsibility, broader impact, and an even deeper love for design. Along the way, I’ve continued to learn, contribute, and evolve — and we’ve grown so much by learning from each other.
